The Berkley Scented Flicker Shad with GULP! Gel combines lifelike action with irresistible scent to attract more fish. Designed to mimic natural baitfish movement, this soft plastic lure is enhanced with GULP! Gel, releasing a powerful scent that triggers strikes. Perfect for freshwater and saltwater fishing, it increases your chances of a successful catch by appealing to both sight and smell. Elevate your fishing game with this proven, scent-infused lure.