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Firebird Reactive Targets were awarded Best Shooting Accessory Award 2013!
Brief History
The first idea of a reactive target came in 1991 when John Green developed the Gnat, a radio controlled target system. From this came the realisation that shooters needed a hit recognition target which could be used with all different types of weapons, i.e. shotguns, air rifles, rim fire and centre rifles.
After some years of research and development the Firebird finally received Classification from the Health and Safety Executive in March 2010. The Firebird Target had to satisfy the requirements of the HSE whilst still maintaining the required sensitivity to react to relatively low velocity projectiles, such as air rifle pellets.
Firebird was launched in 2010, making their first public appearance at the CLA Game Fair of that year, as part of John Bidwell’s Trick Shooting Show. Sales have been steadily increasing since then and the journey has involved some steep learning curves which the team have endured and risen above and, most importantly, learnt from. The result is a company that has just delivered its first order to Big Rock Sports in Canada and has an American Headquarters in Texas.
In addition Firebird Targets have an additional website dedicated to their Tactical range of targets,, which provide specialist training devices to the Police and Military. The Firebird is not just a fun way to recognise that you have hit your mark, but it is also used as a serious training device.
The Firebird range is distributed throughout the United Kingdom byJohn Rotherey Wholesalers Ltd,

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