There’s a reason they call him “Mr. Ice Fishing”. Dave Genz brings over 50 years of experience to the table, giving our design team valuable insight that continues to impact the True Blue Series. It has been in the lineup since 2009 and with numerous tweaks and adjustments, we continually make improvements to the Dave Genz True Blue Series of rod & reel combos. With attention to detail, the True Blue Series is truly the “all around ice fishing combo” — it’s the perfect setup for beginners and hard core anglers alike.